|CUSTOMER: Teva Sport Sandals
Type of Business
Number of Locations
Number of Employees
$80 million worldwide
- PCs networked on Windows NT
- Microsoft Windows NT 4.0
- Users on system: 20
MAS 500 Modules
- System Manager
- General Ledger
- Accounts Payable
- Accounts Receivable
- Sales Order
- Inventory Management
- Inventory Replenishment
- Purchase Order
- Cash Management
|Teva “In Its Element” with MAS 500
Take a simple flip flop sandal. Put a strap
on the back so it stays on your foot. And generate millions of dollars
That’s been the recipe for success at Teva
Sport Sandals, the company that created its own niche in open footwear
for the active-lifestyle market. Around the world, the name “Teva” has
become virtually synonymous with Velcro-strapped sandals. More than 100
different shoe models are now offered through licensees, catalog sales
and the Internet.
Exponential growth in direct marketing distribution
channels forced Teva to rethink its business management strategies. Since
1993, catalog sales had been tracked effectively by Best MAS 90. But with
the potential of e-commerce on the horizon, Teva’s needs changed. A super-powered
database with customizable applications became an absolute necessity.
Teva decided to grow with a winner, and upgraded
to MAS 500.” But not without making certain that this was
the wisest move. John Kalinich, COO, led a thorough investigation of competitive
options. MAS 500 was his choice based on both price and performance.
MAS 500 now handles all of Teva’s
catalog and Internet transactions. It manages online, telephone and mail
purchases, keeps updated information on inventory, and also compiles data
on licensee business, which represents the bulk of Teva’s revenue.
When a customer places an order, the system
immediately delivers data to MAS 500, avoiding any hand-keying
or possibility of error. The customer knows right away whether items are
in stock. Credit cards are approved online for instant input into the
Shipping and inventory management is handled
through MAS 500 as well. Kalinich’s team wrote a program in Crystal
Reports to create customized pick lists for the warehouse. Once orders
go out, MAS 500 charges the credit card, does cash receipt posting,
and generates an invoice for insertion with the customer order.
“The main thing I like about the MAS 500 is the ability to go into the database, grab information, and then
manipulate it however we want,” says Kalinich. “Because the system is
based on an SQL engine, we can store vast amounts of data and generate
any type of report imaginable.”
A custom reconciliation report compares funds
transferred to the bank from credit
cards against amounts reported in MAS 500. “Sometimes banks lose
transactions, or double-process a credit card transaction,” he explains.
“MAS 500 does the reconciliation in about five minutes, and has
greatly improved our accuracy.”
He also likes the returns function in MAS 500. Returns are high in catalog and Internet sales, often
posing problems in accounting. But the MAS 500 Sales Order module
automatically opens whenever a return comes in, for immediate modification,
depending on whether the customer wants a refund or exchange. “This has
saved us a tremendous amount of time,” says Kalinich.
Did the new system fulfill Kalinich’s expectations?
“Absolutely. It did exactly what was promised. As proof, we’ve doubled
our business in the past eight months, and yet lowered our labor costs,
thanks to MAS 500. We believe the Internet distribution
channel will continue to deliver large growth rates, and MAS 500
will help us capture our share.